by Lee Tester | Aug 10, 2026 | Branding
Ask most business owners what “branding” means, and the first thing they’ll mention is their logo. It’s an easy mistake to make — the logo is the most visible piece of a brand, so it’s natural to assume it’s the whole picture. But...
by Lee Tester | Jun 15, 2026 | Digital Marketing
When most business owners think about their online presence, they often focus on their website or social media accounts. While both are important, there is another digital asset that can have a significant impact on visibility, enquiries and local search performance:...
by Lee Tester | May 18, 2026 | Social Media
Many business owners know they “should” be active on social media, but are often unsure what to post, how frequently to post, or whether their efforts are actually delivering results. Without a clear plan, social media can become inconsistent and time-consuming. Posts...
by Lee Tester | Feb 9, 2026 | Digital Marketing
When people search for a business online, Google reviews are often one of the first things they notice. Before a potential customer visits a website, makes a phone call, or sends an enquiry, they are usually looking for reassurance that a business is trustworthy,...
by Lee Tester | Nov 10, 2025 | Digital Marketing, SEO
If you’re a small business, being found locally matters. Whether you’re a café, tradie, beauty salon, cleaner, builder, physio — or anything in between — your customers aren’t searching Australia-wide. They’re looking for someone nearby who can...
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