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How SEO Is a Long-Term Strategy (And Why Fluctuations Are Normal)

How SEO Is a Long-Term Strategy (And Why Fluctuations Are Normal)

by Lee Tester | Mar 23, 2026 | Digital Marketing, Search Engine Marketing, SEO

One of the most common questions business owners ask when reviewing their website performance is: “Why have my rankings changed this month?” Search engine optimisation (SEO) is not a static process. Rankings naturally move over time, even when a website is performing...

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